To acquaint everybody with the brand new field of Neuroscience and Behavioral Research and the exciting new possibilities that it opens up for marketing, MAXI is organising Mindscapes, the First conference in India that showcases how Behavioural Research and Neuroscience can be applied to Marketing. Featuring the biggest names in the field, this conference will be held in October 2010 at XLRI, Jamshedpur. The speakers at the event will be experts from around the world and feature perspectives from Academia, Industry, Research, etc. With this, XLRI will become the first B-School in the country to expose future marketers and managers to this new science. Mindscapes will also pave the way for the creation of MAXI Labs, a Behavioral Research Laboratory situated at XLRI – the first of its kind in India.